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Evans Leasing – Ad

Evans Leasing – Magazine Ad

This is another example of how we think differently. The target market for Evans Leasing is tanning salon businesses. The majority of their competitors used beautiful women and handsome men in their marketing efforts. We recommended an overweight, “average joe” with the headline “Don’t Get Burned” popping out of his sunburned forehead. Something that definitely stood out in the crowded marketplace. (We also suggested they hire the model to walk around trade shows in bright swim trunks with “Don’t Get Burned” and their both number popping out of his sunburned back and chest.) Slide over to Direct Mail to see the self-mailer we created for them.