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Intelligent Life Toys

Intelligent Life Toys

We had a blast promoting the opening of this new children’s toy store in Marion. We created a back story for two “spokesaliens”, Gleeb and Gloob. They are intergalactic toy researchers on a mission to preserve intelligent life throughout the cosmos. The first teaser “newspaper” ad described the ficticious landing of the aliens at City Square Park in Marion, but there was no mention of the store. The only link was the Web address at the end of the ad. Subsequent ads featured large illustrations of the characters and fun, attention getting headlines. Visit Stories to see how the mission is proceeding.