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Rud Chain – Ad

RUD – Rotogrip Ad

The RUD Company has been the leading manufacturing high-quality chains and chain products for more than 130 years. This ad highlighted their automatic snow chains which are specially designed for commercial vehicles, fire trucks, and buses that must be able to travel during hazardous winter weather. We thought the photo of the chains from above looked like a snowflake. Plus, the Rotogrip system featured 18 chain strands rather than the standard 6, which led perfectly to the “18 Gripping Reasons” headline.