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Decisionmark – Direct Mail

Another oldie (as you can see by the computer monitor)—but a goody. Proximity was an early player in the world of geometric data analytics software. It would analyze mountains of data and identify quality prospects based on that information. We partnered with a freelance illustrator to show a business person flying over the town to gain a new perspective on his prospects. Inside, the text was divided into numbered columns so the reader was guided through the information piece by piece.