Big Behr Design Company Big Behr Design Company
Irontite Irontite

Irontite and CARQUEST – Self-mailer

We were thrilled to help Irontite clean up their brand identity and packaging, but our big idea for their direct mail campaign with CARQUEST was a little more gritty. When we were developing ideas for Irontite, we visited several auto repair shops to get a better feel for their target audience. We noticed there were greasy fingerprints everywhere: on the phones, the keyboards, the job tickets. If they touched something, it left a mark, and that left a mark on us, too. We proposed that everything we designed for them should have greasy looking fingerprints—even the packaging in the store. Well, we didn’t get them on everything, but we did leave our mark on the self-mailer. Slide over to Stories for more greasy details.