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Kenwood Records – Postcard Campaign Big Behr Awards

Kenwood Records – Postcard Campaign

When we first began working with Kenwood Records Management many years ago, we recommended a tagline that succinctly defined the services they offered: Scan. Store. Shred. To support this new strategy, we developed a postcard campaign that highlighted each service by displaying the main message in a manner similar to how prospects and clients tracked their important documents: with notes handwritten in marker on storage boxes and backup tapes. For shredding, we placed the message on the shredded pieces of paper, because people are curious and we were confident they would try to read what had gone through the shredder. So why not put the main message there? Click to scan the Identity Package we created for them.