William Woods University self-mailer by Big Behr Design

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If you want definitive results from your marketing efforts, then direct mail is the medium for you. You know exactly who you are targeting, exactly how many items you’re mailing, and exactly how many responses you get. The keys are: choose the right lists, grab attention, and ask for a response, whether it’s a phone call, email, or a visit to a specific—or even personalized—Web page. Want to get started? Then click here!

William Woods University

Before there was an Aflac® duck, there were William Woods ducks. And we made them stars with this self-mailer that invited high school students to visit campus. Hot-glued into the mailer was a bag of duck food so students could bring it with them to feed the ducks when they visited campus. Needless to say, it really quacked people up. (Sorry, couldn’t resist that one.) We partnered with freelance writer Sharie Kiple for this one. (The project, not the really bad pun.)