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Intelligent Life toys Big Behr Awards

Intelligent Life Toys

When Kim Ten Eick left her longtime career as a corporate attorney to pursue her dream of opening a children’s toy store, she asked us to help develop a name, brand identity, and marketing strategy to promote her new shop. She came to us with an illustration of two alien characters and said she wanted to have a space theme. We named the characters Gleeb and Gloob and created a back story stating they were intergalactic toy researchers on a mission to preserve intelligent life throughout the cosmos. Visit Stories to see how the mission is proceeding.