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Ross Electric

In our first discussion with Jim Ross about branding his electrical services company, we advised him not to use a lightning bolt in his logo because so many of his competitors had already done so. But after reviewing the weak manner in which many of his competitors had used the lightening bolt (one logo looked like a hand being electrocuted), we developed this bold logo that showed Ross Electric was confident and knew what they were doing. His company started growing right away and they’ve been going strong ever since.