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Intelligent Life Toys – Store Signage

Intelligent Life Toys – Store Signage

One of the most critical pieces to Intelligent Life Toys’ brand identity is the store front signage. The store is located “on the square” in historic Marion, Iowa, in a 100-year-old building. It is surrounded by shops with canvas awnings. In order to reflect the back story of intergalactic toy researchers who are on a mission to preserve intelligent life throughout the cosmos and to tie into the neighborhood “awning” theme, we recommended the awning and the trim under the windows be made out of riveted, brushed metal to look like a spaceship. We asked the illustrator to change the spaceship in the logo illustration so it would match the same look. Transport over to Stories to get the full report!