Big Behr Design Company Big Behr Design Company
Lindale Mall Lindale Mall

Lindale Mall — Outdoor Billboards

The campaign tagline, Simply Your Style, we developed for Lindale Mall set the tone for everything we did for them. For a back-to-school billboard, we played off the sadness every child feels when Summer is coming to an end with the headline, “Back to School Blues”, then chose a variety of blue items that could be found in the wide variety of stores in the mall. For Christmas, we used a large photo of the “real” Santa who would be stationed in the mall for the Christmas season and tied into the Simply Your Style theme with the headline, “Simply real”.