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Mercy Care Mercy Care Mercy Care

MercyCare — Billboard Campaign

When Mercy Medical Center first began building their network of MercyCare Community Physicians offices, they asked us to introduce the new facilities in an attention-getting way that would also give people a sense of who would use their services. We came up with the “Walk-in, Limp-in, Crawl-in” theme, which set the tone for the campaign. We created outdoor billboards, newspaper ads, and direct mail postcards.