Big Behr Design Company Big Behr Design Company
Utah State University – Viewbook Cover Utah State University – Viewbook, Inside Spread

Utah State University – Viewbook Cover

When we started working with Utah State University, they were overshadowed by the University of Utah. We helped kick start their brand with a new tagline: Think Utah State. Our “Think” message was used everywhere: viewbooks, brochures, direct mail, banners on campus, posters in the airport, videos, television spots, etc. We used it as a vehicle to tell stories about the endless opportunities available at USU and the many innovations and accomplishments their students and staff had achieved. Dip into Misc. to see the packaging we designed for their Famous Aggie Ice Cream.