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The University of Iowa – Tippie College of Business – Home Page The University of Iowa – Tippie College of Business

The University of Iowa – Tippie College of Business

We teamed up with creative partner Melinda Pradarelli (copywriter extraordinaire) and a dynamic team at The University of Iowa Tippie College of Business to redesign the Tippie website. While conducting focus groups and interviews with students, faculty, and staff, we discovered there were many amazing stories that weren’t being told. Our solution not only brought those stories into the public eye, it also inspired a new brand position for the college. “The Power of I. Integrity. Innovation. Impact.” formulated the core values of the college and focused all of their messaging under one umbrella theme.

http://tippie.uiowa.edu/