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Mercy Medical Center

In 1998, hospital newsletters were usually just a few pages printed in black plus a secondary color for accents. The photos were black and white halftones (only tones of gray, no color). Kristin Geipel, the VP of Marketing at Mercy Medical Center at the time, asked us to develop concepts for a 24-page, full-color magazine that would be called The Mercy Touch. We teamed up with their in-house editor and recommended freelance copywriters, a professional photographer, and Cedar Graphics in Hiawatha, Iowa to print it. The result was a dynamic, colorful marketing tool that had quite an impact across the Cedar Rapids metro area. It went on to win several awards and helped to boost the Mercy Medical Center brand. We designed, art directed, and oversaw the production of quarterly issues for over 10 years until we handed it off to their in-house staff. We also produced hundreds of brochures, flyers, and other marketing materials, including many Annual Reports.

When Mercy Medical Center first began building their network of MercyCare Community Physicians offices, they asked us to introduce the new facilities in an attention-getting way that would also give people a sense of who would use their services. We came up with the “Walk-in, Limp-in, Crawl-in” theme, which set the tone for the campaign. We created outdoor billboards, newspaper ads, and direct mail postcards for them.

To help promote the opening of their state-of-the-art imaging Center at the Mercy Health Plaza, we turned the well known phrase “Image isn’t everything” around to “Image is everything”—at least when it comes to C.T. scans, x-rays, and ultrasound procedures. We found a stock photo of a young woman holding a blank sign and replaced the sign with a x-ray, which matched up perfectly with her skeleton, to give viewers an idea what "imaging" meant.

Nowadays, Mercy Medical Center has several in-house designers on staff, but we continue to help them out with projects whenever they need a helping hand.