Big Behr Design Company Big Behr Design Company
TeleCapital TeleCapital TeleCapital TeleCapital


Even though TeleCapital is one of the older Identity Systems we’ve created (they helped finance pay phone companies… you younger folks will have to look that up on Google)—it’s still one of our favorite solutions. Mainly because the transformation from “before” to “after” was so dramatic.

The ad TeleCapital had previously used featured a poorly drawn cartoon of a skinny "TeleCapital Man" emerging from a phone booth. It didn't portray the company in a very impressive manner. We hired Cathie Bleck to create a striking series of scratchboard illustrations, which set the tone for the TeleCapital brand identity. Our solutions positioned them as a prominent player in the telephony industry.